Congratulations to
Absolut Vodka. They have received the billboard industry's prestigious Hall Of Fame award.
From the
Outdoor Advertising Association of America:
As the 2009 OBIE Hall of Fame award recipient, Absolut will join the ranks of such esteemed brands as Coca-Cola, McDonald’s, and Apple for its outstanding work over the last three decades.
When Absolut first approached creative agency
TBWA\Chait\Day in 1980 with the task of introducing the vodka to an American audience, the company had very specific instructions: give the campaign a timeless yet contemporary feel with the bottle as the main focus. The campaign’s very first execution, “Absolut Perfection,” set the standard for what would become one of advertising’s most recognizable campaigns.
“Absolut was one of the breakthrough campaigns that really opened the eyes of the industry to the potential and the power of outdoor as a medium,” said Mark Tutssel, 2009 OBIE chief judge and
Leo Burnett Worldwide chief creative officer. “Simplicity in its purest form, laser-sharp focus on the brand in a way that you’d never seen before, and it showed the power of a big idea that had the ability to amplify itself in so many formats for so many years.” Absolut spun that single idea into thousands of iterations, bridging the gap between “ad” and “art” with themes ranging from “Cities of the World” to “Artists of the ‘90s.”
The advertisements became a cultural phenomenon, with consumers actually collecting the ads themselves. In 2007, the brand launched a new global campaign carrying the tagline “In An
Absolut World.” The ads focused ontongue-in-cheek depictions of what life would be like in an ideal, or “Absolut,” reality.
“What I love about Absolut is that it comes back to the product,” said Jonah Bloom, editor of
Advertising Age and 2009 OBIE judge. “That, for me, was what really made the Absolut campaign brilliant throughout…It all came back to that bottle design.”
TBWA\Chait\Day took advantage of this billboard’s location when coming up with the latest iteration in Absolut Vodka’s “In An Absolut World” campaign. For legal reasons, the creative team had to make it clear the numbers were not actual lottery predictions without losing impact. A seasoned lotto player would know the prediction was false; the highest possible lottery number is 59.
Raise an Absolut. Or 59.
Cheers.
What a view.
Whether of the bar back or the Bay. Or the beer, bourbon or bubbly.
Had a great Sunday afternoon cruising the Napa Valley. With a designated driver. In a black stretch Lincoln. The only way to travel...
Then on to Mumm for some bubbly, finishing up at V Sattui for more.
Great little walk up bar with a surfer feel. The place is small and the pours big.
Might have to do a poster for these guys...
Click Here to hear my FIRST PODCAST READING.
Those Canucks are something else. I love those guys. And I apologize for Terrence & Philip.
(inducted into the Hockey Hall of Fame on November 2, 2003). They and the rest of the "Boys on the Bus" taught me the game. At least how to watch it on the couch. Or Chesterfield (It's Canadian - look it up).
The Hotsy Totsy Club now has a kick ass web site up and running. Go there, clink around and then go there and drink a round. Sign the guest list to stay informed of the up and coming and the down and dirty.
We can all recall (sober or otherwise) the stern image of Mr. Winston Churchill glowering into the camera with an air of the stiff upper lip - that same air that got our gin swilling royalists from across the pond through some trying times.
Cheers.
In this photo released Tuesday, March 31, 2009, by the Newark (Ohio) Police Department, a motorized bar stool is shown. Police in Newark, 30 miles east of Columbus, say when they responded to a report of a crash with injuries on March 4 2009, they found a man who had wrecked a bar stool powered by a deconstructed lawn mower. Police say Kile Wygle, 28 was charged with operating a vehicle while intoxicated after he told an officer at the hospital that he had consumed 15 beers. Wygle told police his motorized bar stool can go up to 38 mph.
Robo, my boy.
Absolut World.” The ads focused ontongue-in-cheek depictions of what life would be like in an ideal, or “Absolut,” reality.
TBWA\Chait\Day took advantage of this billboard’s location when coming up with the latest iteration in Absolut Vodka’s “In An Absolut World” campaign. For legal reasons, the creative team had to make it clear the numbers were not actual lottery predictions without losing impact. A seasoned lotto player would know the prediction was false; the highest possible lottery number is 59.
Lots of fun...
...with stained glass.
Farewell and Adieu.
Dead, red, cooked over a flame meat in Berkeley? Believe it. Tree huggers and vegans no doubt give the place a wide berth (or natural child birth) but to go get some meat, go here.
Built in 1914 as an incinerator for garbage, the structure was taken over by the packing company in 1936 and its windowless structure provided secrecy for our environmentally sound residents from the cows marching in one end and the ribeyes rolling out of the other until 1980.
A crusty old man walks into the local Church and says to the secretary, "I would like to join this damn church."
